This Open-Source Marketing Hack Could Set You Up for Financial Freedom in 2025!

TL;DR launched Postiz open-source on September 1, and it is making $2,000 per month already 💪🏻

At the beginning of 2024, I started to work on a social media scheduling tool called Postiz. I have 10 years of experience as an SWE / Dev team leader, so programming was a breeze.

Social scheduling marketing has existed for almost 20 years. Hootsuite, the leading, was founded in 2008. There are more than 1000 competitors at the moment in this marketing.

Early days

I am pretty strong at marketing. As their marketing person, I worked for an open-source company called Novu and got them to 30k stars in two years.

However, I decided not to start with the open-source path; I focused mainly on SEO.

So, I hired a freelancer off UpWork to reach news websites, buy backlinks, and write many articles.

But it was useless. When your website has a very low Domain Authority, ranking even for easy keywords is hard. The competition is fierce, and after 4 months of spending around 3k per month, I decided to do what I know and go open-source.

Back to open-source

I open-sourced my app and a very fancy README.md file and launched it on Reddit. It was a huge success.

When I realized how strong it is, I launched on Reddit every month with updates of what is new in Postiz and got the same results repeatedly!

• Discord blew up to 1115 members (as of now)
• Docker was downloaded 584K times!
• Reached 15k stars
• Almost 4k registrations to the cloud.
• And 2k in MRR (monthly recurring revenue)

My main channels were dev.to, Reddit, Indiehackers.com, Hackernoon and Lemmy.

Successful Product Hunt launch

With the audience I collected, I launched a Product hunt.

I have launched many products, and it's never easy.

I used a few tactics that I usually do:

• Created one X / LinkedIn post about Product Hunt and told people to interact with it.
• Put Product Hunt on the README.md
• Asked people to vote over the newsletter
• I asked people to vote on Discord.

And it was one of the best Product Hunt I have ever had. Postiz finished 1st of the day / week / month.

Work closely with open-source contributors

• The Discord was flooded with requests; it was too easy to know just what to build.
• Open-source contributors created a fantastic infrastructure for Docker. When I create a new tag, it makes a new Docker tag with the built docker. I have very little knowledge of DevOPS.
• I got really kick-ass features that made Postiz grow faster!

Final words

Open source is a superpower; use it and give back to the community, and you will see your product flourish!

And of course! Help me out if you can ❤️ I'm happy to get a star so I can produce more features for the open-source!

https://github.com/gitroomhq/postiz-app/