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SINGAPORE, Singapore, March 13th, 2025/Chainwire/--Ourbit, one of the fastest-growing memecoin-focused exchanges of 2024, today announced the launch of Phase 3 of its $BITCH memecoin airdrop campaign. With Phase 1 continuing through March 31 and Phase 2 now completed, Ourbit is allocating 85% of the token's 1 billion supply directly to community members through this multi-phase airdrop. This airdrop campaign coincides with Ourbit's debut of the world's first "SuperCEX," a hybrid trading model that integrates DEX capabilities with centralized exchange functionality, poised to transcend the boundaries of CeFi and DeFi and reshape how crypto assets are traded. Prophetic Listings Meets Degen DNA: The Memecoin SuperCEX While traditional centralized exchanges have kept memecoins at arm's length, Ourbit has consistently embraced them as a true cultural phenomena that drive expressions of community identity and crypto-native culture. The platform has established itself as a leading hub for memecoin trading because of its comprehensive selection of memecoin trading pairs, industry-leading memecoin liquidity, and its strategic approach – listing tokens like $SPX (up 96x), $VIRTUAL (up 56x), $KOMA (up 49x), and $ACT (up 46x) before their rise. $BITCH: 85% to the Community, 100% to Degen Energy From Ourbit's perspective, memecoins are not simply speculative assets. With $BITCH, Ourbit is acknowledging the central role that memecoins play in onboarding new users to crypto and driving trading volume across the ecosystem. The $BITCH ticker represents the evolution of Ourbit's beloved iconic "Queen" mascot – the fierce, commanding female figure who has become synonymous with the platform's degen-first approach to crypto trading. While some centralized exchanges might remain detached observers of memecoin culture, Ourbit understands the unique psychology and motivations of degen traders. https://youtu.be/u-cnFxSQkhI?si=5nAs1rtf4YKdCoXP&embedable=true https://youtu.be/u-cnFxSQkhI?si=5nAs1rtf4YKdCoXP&embedable=true With the total supply of $BITCH being 1 billion, Ourbit is distributing 85% of $BITCH total supply to the community, demonstrating its maximum degen energy. $BITCH represents more than just a token—it serves as a cultural symbol that acknowledges and engages the degen community, which has played a key role in Ourbit's expansion. This strategic move further solidifies Ourbit's ambition in forging a new breed of exchange, for the next generation of degen traders. 3-Phase Airdrop: The Ultimate Degen Reward System The $BITCH airdrop mechanics retroactively reward Ourbit's early users while incentivizing new user acquisition and high-frequency trading activity for its DEX platform: Phase 1: February 26th - March 31st, 2025 (ACTIVE) Retroactive airdrops for Ourbit's early supporters and users Existing Ourbit users can visit Ourbit's dedicated airdrop page at www.ourbit.com/activity/airdrop to check for eligibility for Phase 1 airdrops Phase 2: March 3rd - March 10th, 2025 (COMPLETED) Invite & Earn - Users can complete daily tasks and invite others to sign up on Ourbit DEX to accumulate points, with $BITCH distribution determined based on the points earned. Phase 3: March 13th, 12PM EST (March 14th, 4PM UTC) until all mystery boxes are distributed Invite & Trade - Mystery box fragments can be obtained through Futures trading, DEX trading, or inviting others to join. These fragments can be used to open mystery boxes, which may contain $BITCH rewards. Crypto enthusiasts and traders interested in participating in the $BITCH Airdrop Phase 3 can visit www.ourbit.com/activity/airdrop to register for Ourbit's DEX platform Redefining Centralized Exchange (CEX) Architecture Ourbit isn't stopping with the memecoin launch. The siloed nature of CeFi and DeFi has been a significant barrier to mainstream adoption. Today's traders shouldn't have to choose between the speed of centralized platforms and the sovereignty of decentralized protocols. Ourbit has engineered a solution to one of crypto's most persistent pain points. Its SuperCEX hybrid model is the industry's first true integration of decentralized exchange (DEX) capabilities into a centralized platform. Ourbit has created the ultimate hassle-free trading experience where it handles all the complexity, so users can focus solely on capitalizing on opportunities. (DEX SuperCEX: Trading Everything On One App Ourbit's SuperCEX delivers seamless access to both on-chain and off-chain assets through a single interface, fundamentally transforming how traders discover and access new assets: No more juggling multiple wallets, exchanges, or Telegram trading bots AI-curated trading feed for high-potential on-chain asset discovery Real-time data and smart money tracking *Currently, Ourbit's DEX product is in the beta testing phase and only the website version is available, users can expect more upgrades and the app version to be on the way. With Ourbit – The Future of Trading Is Hybrid Ourbit is launching more than just a token and a new feature. By combining the $BITCH memecoin with the SuperCEX model, Ourbit creates a practical solution for traders who want access to all types of crypto opportunities in one place. The SuperCEX approach breaks down the walls between centralized and decentralized systems, giving traders what they actually need: maximum degen trading potential unlocked with institutional-grade trading tools. About OURBIT Ourbit is the world's 1st SuperCEX integrating CEX and DEX in one platform, allowing users to trade all on-chain and off-chain assets in just one app. Ourbit delivers the most comprehensive memecoin trading pairs, industry-leading memecoin liquidity, and prophetic listing strategy with a proven track record of identifying explosive gems before other exchanges ($SPX 96X, $VIRTUAL 56X, $KOMA 49X since listed on Ourbit). Founded by ex-founding teams of top-tier exchanges with authentic roots in memecoin ecosystems, Ourbit has earned official endorsements from memecoin projects such as Retardio, HarryPotterObamaSonic10Inu and more. With its $BITCH memecoin launch in 2025 Q1, Ourbit SuperCEX combines institutional expertise with degen DNA to empower traders in pursuit of "meme-ionaire" dreams. Website: https://www.ourbit.com/ X: https://x.com/Ourbit_Official Telegram: https://t.me/Ourbitglobal YouTube: https://www.youtube.com/@ourbitexchange Contact Marketing Team Ourbit marketing@ourbit.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here here here

Ourbit Distributes 85% Of $BITCH Memecoin To Community Alongside SuperCEX Debut With DEX Integration

Ourbit размяркоўвае 85% $BITCH Memecoin для супольнасці разам з дэбютам SuperCEX з інтэграцыяй DEX

Ourbit distribuye el 85% de $BITCH Memecoin a la comunidad junto con el debut de SuperCEX con integración DEX.

Az Ourbit a $BITCH Memecoin 85%-át osztja szét a közösségben a SuperCEX debütálása mellett DEX integrációval

Ourbit-ը $BITCH Memecoin-ի 85%-ը բաշխում է համայնքին՝ SuperCEX դեբյուտի հետ մեկտեղ՝ DEX ինտեգրմամբ

Ourbit Mendistribusikan 85% Memecoin $BITCH ke Komunitas Bersamaan dengan Debut SuperCEX dengan Integrasi DEX

OurbitはDEX統合によるSuperCEXデビューと合わせて$BITCH Memecoinの85%をコミュニティに配布

Ourbit ແຈກຢາຍ 85% ຂອງ $BITCH Memecoin ໃຫ້ກັບຊຸມຊົນຄຽງຄູ່ກັບການເປີດຕົວ SuperCEX ດ້ວຍການລວມ DEX

Ourbit 85% $BITCH Memecoinmanta Aylluman Rakikun SuperCEX Debutwan kuska DEX Integraciónwan

Ourbit shpërndan 85% të $BITCH Memecoin në komunitet së bashku me debutimin SuperCEX me integrimin DEX

DEX ஒருங்கிணைப்புடன் SuperCEX அறிமுகத்துடன் சேர்ந்து, Ourbit $BITCH Memecoin இன் 85% ஐ சமூகத்திற்கு விநியோகிக்கிறது.

Ourbit 85% ካብ $BITCH Memecoin ናብ ማሕበረሰብ ይዝርግሕ ጎኒ ጎኒ SuperCEX Debut ምስ DEX Integration

“Ourbit”, “BITCH Memecoin” -iň 85% -ini DEX integrasiýasy bilen SuperCEX ilkinji çykyşy bilen bilelikde paýlaýar

All product-led are faced with the development optimization question in one way or another: how to build processes, outsourcing or in-house, how many people to hire, what kind of specialists to hire, and what to do with all this while growing a business. technology companies In practice, managers, founders, and investors ask these questions at every significant stage of project development: who to hire first, what stack to use, how to scale the team and increase productivity, moving from an MVP to a full-fledged market launch, and what to do with the growing payroll expenses. In this article, I will try to provide useful tips for each stage of product development. It is based on my and my colleagues' experiences, including successful and unsuccessful business decisions we made while working in various companies. Starting the project and beginning the development process In general, I see three paths that a founder or CEO can take in the early stages: Outsourcing MVP development Start assembling your in-house team Starting with no code tools How do you make the right decision? The nature of a product will determine your first step. What if a product is not supposed to use new rocket science technologies? For example, suppose you want to introduce a new business model to a specific market niche (XaaS product). Outsource developers will also be able to quickly implement such a project because many of them have been in the industry for a long time and have experience developing standard solutions. If the main value of your product is in technology (all types of AI, IoT, AR/VR/XR, etc., or just an unusual solution), then the no-code option is out because it is impossible to implement technologically complex projects using these tools. Furthermore, if you need an MVP to essentially test a hypothesis to determine whether there is market demand for your product, working with an outsourcing team is probably the best option. If there are market analogs for the product, the likelihood of failure increases, so it is better not to waste primary resources. However, if you are familiar with the market and want to introduce your technologies, it is best to begin forming your team. This will give you more leeway in defining how your product will look from the start. In case you present an outsourced team with a new product idea that significantly alters an MVP during the development process, it will additionally bill you and will demand more time for analysing new requirenments. In this case, your development team will complete the task faster, though introducing new ideas midway will likely prompt team members to roll their eyes. Following that, I will primarily focus on working with an in-house team, with a few exceptions for the cases where an MVP was implemented differently. Forming a team Who should be hired right away? If the product necessitates the use of specific technologies, such as AI, it is critical to find the best professional you can afford in the market. The skills and experience that such a professional will bring to the team, as well as the speed with which they will ensure development, will more than compensate for your salary expenses. The most qualified specialists should be in charge of your cornerstone technologies because these are the professionals who will give you an advantage over your competitors while also innovating. After choosing a technical lead and a stack, you can hire a couple more developers. Again, hiring someone with good experience saves time in the middle of trying to implement solutions that seniors have already implemented multiple times. There is no need to assemble a full-fledged team of , QA engineers, and system analysts right away; if we are building an MVP, team expansion should be gradual. Ensure that developers do not overlook unit tests, as they prevent the project from stalling in later stages of development. There are many testers on the market, and you can find one quickly, which is why you can hire them once the product is usable. DevOps In the development process, there is no need to reinvent the wheel. If your application contains logic that every other product on the market has (notifications, monitoring, billing, etc.), there is a 90% chance that you will find a ready-made SaaS service or Open-Source solution that will cover your needs for a low or no cost. Concentrate on what matters most: creating a solution that distinguishes your product. Later, if necessary, you can implement your specialized notification systems or the same billing. There is no need to construct complex infrastructure. Most major cloud providers' tools enable you to launch containers with code and load balance in a few clicks using serverless solutions, eliminating the need to set up and deal with managed clusters like Kubernetes. At this point, you can invest in simple CI/CD to accelerate the process of delivering code to the cloud. At the very beginning, when you have written 0 lines of code, it is usually pointless to implement Scrum or any Agile approach with sprints. In reality, the initial stages of development require the completion of basic tasks such as deploying the framework, selecting libraries, creating basic entities, and implementing minimal business logic. Such tasks can be difficult to evaluate because the team has no tangible results to be able to evaluate. Establish fundamental domains, entities, and processes for your product with your team, and then create a Kanban board with cards containing these basic tasks and employees assigned to complete them. Most likely, these cards will randomly merge and divide during the work process; there is nothing wrong with that; let the developers structure them in a way that is convenient for them - bureaucracy is not required at this stage. Sprints are useful and convenient; they can be implemented after the developers have laid the groundwork for the future product. At the moment, it’s critical that your small team communicates constantly - there's no documentation, the requirements are vague, and no one knows what kind of system you'll get. Make up for it with daily meetings and timely communication. A small life hack that I've been using successfully for the last four years is to conduct all work communication regarding tasks, emerging problems, technologies, deadlines, and so on in the main team chat. Even if a developer believes there are only two people involved in the task, he should communicate in the main team chat by tagging another person. Direct messaging should only be used to discuss personal matters. This method keeps everyone on the small team up to date on the product's progress. Completing the MVP The closer the team gets to finishing the MVP, the better they understand which product components require more and which require less resources. When the product has its primary functions, it is time to consider QA specialists. Testing during the development process is a necessity, not a luxury; it's not just about potential bugs, but also about product owners having confidence that the team is creating exactly the kind of product they need. Now that developers can be assigned more specific tasks and the system foundation allows them to assess their complexity, it's time to consider development methodology. In my practise, we've always used "near-Scrum" processes because they allow for good planning while also allowing for quick changes in product requirements. You can hire additional performers as needed. For example, if the project involves a server load that is disproportionate to the number of users (complex calculations, processing large amounts of data), use DevOps to begin building a scalable infrastructure. Once the MVP works, carry on with product development So your MVP is up and running and has found a market niche. You're increasing your marketing budget and learning about what your customers want. You must now focus on several things at once: business clients want convenient tools, consumers require engagement mechanisms, and so on. It makes sense to scale the team further for new tasks for each product subsystem separately. For example, one team should deal with your core technology, another with billing, a third with internal tools, and so on. This method allows you to keep small teams with minimal internal bureaucracy while also preventing developers from stepping on each other's toes when working on the same code. It would be preferable to separate the manufacturer team from the producers of subproducts (or services), with separate code. In the case of a marketplace, for example, keep a personal account separate from a storefront. Make the developer who does the most work in the back office the team leader (but only if he wants it), and hire new people in a specific team. If it is possible to assign/hire a separate product manager for a new team, do so; this will allow you to manage backlogs regardless of basic functionality. In general, the rule is as follows: if there are an increasing number of tasks in a specific development area that are difficult to prioritise, form a separate team with its own backlog, priorities, and sprints to complete these tasks. Each team can develop its own internal processes, such as changing the release cycle and task estimation techniques. However, it would be preferable if some general principles were followed everywhere. Simultaneously, it becomes difficult to build communication between teams when one team is tasked with maintaining the work of another. This is where documentation comes in handy. Draw diagrams to describe and support interaction interfaces between services. You can hire a systems analyst or architect to do this as well as act as a mediator in contentious issues. Add in regular cross-team meetings. At MyGig, for example, we hold all-teams big retrospective meetings that allow all participants to voice their opinions, including those on other teams and the systems they control. Create architectural committees where team leaders can discuss technical solutions, overall technical debt, and interaction patterns. Small meetings for synchronization on this project can be added if more than one team is involved in its implementation. Finally, product managers from all teams meet on a regular basis to synchronize backlogs. Develop communication - each individual team operates as a single organism in a 100% single information field, and more bureaucratic procedures involving documentation, described contracts, and so on can be used to interact with other teams. The DevOps team, the analytics team, and the "R&D special forces" are all examples of departments whose resources are used by everyone else. Form them separately and consider them to be service ones. Create a request system that allows everyone to use these service teams' services. Every business is unique Of course, the process I describe may differ in different companies. However, in the three companies where I served as CTO, these general principles enabled the synchronization of three components: product growth, development costs, and the required level of planning flexibility. New products were successfully launched into the market in a short period of time and at a low cost. In contrast, existing ones were allowed to develop more quickly in various directions.

Scaling the Development Team Alongside Business Growth: From the Ground Up to Market Entry

A term that’s a popular theme of discussion among people today is ‘ (AI)’. There’s no doubt that AI has played the role of a catalyst in transforming industries and reshaping how people interact with technology in today’s world. artificial intelligence As the horizons of artificial intelligence expand, the distinctions between conventional AI and ground-breaking Generative AI become more pronounced, signaling a trans-formative era in intelligent computing. AI enables machines to model or make improvements as per the abilities of the human mind. Right from self-driving cars to entry of generative AI tools like , AI has become a part of daily life and something companies spanning diverse industries are investing in. ChatGPT and Google’s Bard In essence, both General and Generative AI bring formidable strengths to the table, but they’re not without their challenges. Recognizing these strengths and limitations allows for a balanced perspective, ensuring that as we harness AI’s capabilities, we remain cognisant of its potential pitfalls. So, let’s explore the way the two are different from each other and reshaping the future technological landscape. Generative AI vs. AI: Key Differences Generative AI Artificial Intelligence (AI) Meaning It’s a subset of AI and generates content (text, code, and image, audio, video and other data) instantly in response to a prompt. AI are computer systems than can perform simple to highly complex tasks requiring human intelligence, logical reasoning, and speech-recognition, problem-solving and decision-making. Function It dives into massive repositories of existing content and uses that information for generating new content. It identifies consistent trends in the data they are trained on to make similar patterns as per prompts provided by the user. AI combines large amounts of data and uses algorithms and computational power to recognize patterns, improve decision-making and bolster business outcomes. It uses machine learning to train algorithms with data enabling systems to continue learning and improve performance on their own as per experience. Use Professionals like writers, graphic designers, software developers, artists and musicians utilise it for augmenting their productivity. It has shown immense potential in areas like creative writing, sound editing, image editing and suggesting variations to existing designs. AI applications are endless across various sectors and industries. It is used as an expert system in the healthcare industry to diagnose diseases, identify treatments, and suggest drug dosages. Financial industries are also deploying AI to offer financial advice, decide whether or not to approve a loan application and detect and flag activities in banking and finance for fraud detection. Applications ChatGPT, Midjourney, DALL-E, DeepDreem, StyleGAN, Midjourney, etc. and Bard. AI is also used in smartphones that uses facial recognition for unlocking and voice assistants like Alexa, Google Assistant and Siri. Methodology Leverages neural networks and often employs machine learning techniques like Generative Adversarial Networks (GANs). Uses various algorithms, such as machine learning, deep learning, natural language processing (NLP), and computer vision. Limitations Can create a variety of content types. Capable of understanding and responding to human language. Future prediction Identifies patterns and uses this knowledge to create unique new forms. Leverages historical and current data to identify patterns and make predictions. Generative AI vs. AI: Use Cases There are numerous current and potential use cases for both generative AI and AI (traditional) across various industries and domains. Here are some examples of their applications. Generative AI It can produce contextually relevant and easy-to-understand creative and academic content on various topics. It can compose emails, create structure of articles and prepare annual reports. Text Generation: It can create new realistic images and also enhance or completely transform existing images. Image Generation and Editing: It can write lyrics, compose original music tracks and produce new melodies. Music Composition: It can be used for generating realistic videos of people acting. Video Synthesis: It can spot underlying patterns in the dataset and create new designs. Fashion Design: Traditional AI AI can be used to forecast weather and finances based on historical data. Predictive Analytics: Depending on user’s behavior and preferences, AI-based systems can recommend products or content in sync with users’ interests. Product recommendation: Voice assistants like use AI. is used by these applications to interact with customers and offer assistance. Chatbots and Voice Assistants: Siri, Alexa, Chatbots, and Google Assistant Natural language processing Video games use AI for controlling non-player characters (NPCs). These characters can make decisions within the gaming environment. Video Games: Summary The two technologies, Generative AI and Traditional AI, symbolize two unique approaches in the AI domain. While Generative AI excels in creativity, handling uncertainty, and new applications, Traditional AI excels in efficiency, interpretability, and specific task-solving. The two approaches have their inherent strengths and weaknesses, however, their futuristic role in the AI landscape displays immense potential for major advancements and changing applications. The advances in technology have made the two technologies compelling and critical. AI being mature and flexible is the backbone of several industries, Generative AI breaks the limits of machine capability permitting them to make, innovate, and copy in a manner that was earlier believed to be only in the hands of humans. Right from identifying patterns to producing new content, from specific task solutions to the rise of machine creativity, AI is on a path which is filled with promise and challenges. Similar to many changing technologies, the solution lies in making use of its strengths and at the same time addressing its weaknesses.

Exploring the Creative Frontiers of Generative AI Alongside Robust Traditional AI

I recently spoke with the Co-founder of , Austin Diamond, about the backstory behind the company and the benefits of investing in a crypto market index. Austin shares his passion for finance and how it led him to create Alongside, which is designed to offer exposure to the entire cryptoasset market with a ERC-20 Token. He also discusses the potential impact of index products on the cryptoasset market and how they can change the way retail investors get exposure to markets. Alongside Alongside recently from a seed round led by a16z Crypto with participation from Coinbase Ventures, Franklin Templeton, and more. raised $11 million Thank you for joining us today. To begin, could you share with us how you came up with the idea for Alongside and the backstory behind it? Alongside comes full circle and was over a decade in the making for me (Austin)- I was an incredibly weird kid that was obsessed with finance as a teenager. I got really lucky and had an opportunity to work (read: fetch coffee) at a global investment bank with a group that was managing a portfolio of equity index funds. It was there I learned the open secret that is indexing- despite hogging the CNBC airwaves and charging customers insane fees, the overwhelming majority of active managers don’t beat a simple index that tracks the market. I realized pretty early on I didn't want to work in finance and later spent five years working in tech on marketplaces, most recently with a company called Omni where I met my co-founders Jun and Gauthier (Rai would join just after), which was later acqui-hired by Coinbase. Rai worked on Ethereum as a Core Dev for three years and we've followed crypto markets since 2016-ish- seeing everything evolve from theory to working application layer products in 2020 made us want to get off the sidelines. We also realized we’re not smart enough to pick individual winners, hence what we're building at Alongside. What is the potential impact of index products on the cryptoasset market? Index products secure tens of trillions in equity markets and changed the way retail investors get exposure to markets- they’ve saved retail investors tens of billions in fees, and lowered the barrier to entry such that more people have ownership in the stock market. We think the same dynamic can play out in cryptoasset markets. How would you describe your work to someone who is completely unfamiliar with Alongside, and also to someone who is familiar with it? To someone who is completely unfamiliar, I would describe it as buying the entire crypto market with just one token. To someone who is familiar with the industry, I would describe it as a broad-based index that offers exposure to the entire cryptoasset market with a single asset. Where can you invest and get broad exposure to crypto currently? Any insights into the current TAM among these competitors? The average investor has largely not been able to get indexed exposure to cryptoassets- what’s available on traditional exchange venues are products like BITQ that track crypto stocks, not coins. We don’t believe the best way to get exposure to the space is via a bundle of dodgy bitcoin mining stocks or centralized exchanges. Others are available via private placement to accredited investors and generally aren’t redeemable or liquid (so they trade at wild discounts or premiums). For those more familiar with DeFi, we’re fans of on-chain products like those from Index Coop or Indexed Finance, but they can generally only give you exposure to assets in the Ethereum ecosystem, so their products are largely thematic and get you exposure to categories vs. the entire market. How do you determine which cryptoassets are included? One of the hidden secrets in markets is that the most esteemed professional investors don’t actually know better than the market. We don’t either. Our core product gives holders exposure to the top 25 cryptoassets (ex. stablecoins/securities) by circulating market cap which historically speaking has tracked the total market cap of the category with ~97% tracking efficiency- we don’t try to put our thumbs on the scale. Why are coins like DOGE and SHIBA included? DOGE and SHIB are some of the highest returning assets of all time, and one reason we’re so bullish on indexing is because no reasonable person would have predicted that in a million years. Our core thesis is that we’re not in a position to try to pick winners and losers. If history is any indication, you’re better off “buying the market” vs trying to predict which assets will drive returns. With time, we expect assets like DOGE and SHIB to become a smaller portion of the index as more high quality assets emerge and grow to have large market caps. With the markets falling and a recession likely on the way, is now a good time to attempt to level the playing field with a crypto market index? Are there negative repercussions to that mission you foresee? We joke that we are borderline degenerate long-termists. We try to be as up front with the risks involved in our product as possible. In the short term (and maybe always), crypto markets are volatile and we could see major declines like we have in the past. We feel now is a better time than ever to start to explore the space- prices (and gas fees) are low and some of the most talented people in the world are building new products at a faster rate than anytime in history. We think the most negative repercussions to come out of the crypto space have been the extent to which they’ve encouraged “degen” trading, a behavior we hope our product is somewhat of an antidote to.

Changing the Crypto Market with Index Investing: An Interview with Alongside's Austin Diamond

What does Social SEO mean? And how can it help your business? Although it may sound complicated, Social SEO can make for a user-friendly and straightforward way of helping your business. Fundamentally, Social SEO refers to the idea that social media links and interaction play a key role in a website’s search rankings. As content stand out, this refers to applying your optimization tactics in the wide world of social media. SEO is all about making What is Social SEO? Even if you don’t consider yourself to be an expert when it comes to SEO, let’s assume for the purpose of this post that you understand the and the importance of optimizing your content to rank on search engines for those keywords. basic elements of keyword research Let’s also assume that you’re familiar with the basics of social media and how to drive traffic from your social media pages to your website or landing page. When it comes to Social SEO however, you may be feeling a little less sure of things. It’s no doubt a term you’ve heard around digital marketing circles, but what exactly is it and how should you be using it? The good news is that you’re likely already using it - it’s just that nobody ever really assigned it a term before. The other piece of good news is that you won’t have to go back to the drawing board and learn something new from scratch - this isn’t a new type of SEO, it’s basically a sub-section that already exists. For example, if you have a Facebook page for your business or post content on any social media platform regularly that contains links back to your site, or that people are sharing to their own pages, then you’re already utilizing Social SEO. However, as with all aspects of your , specifically content, how you do things, and why you do them really matters. digital marketing strategy So, in this guide, I want to break down Social SEO for you in a clear way and give you actionable strategies you can implement by using social media and SEO to boost your search rankings organically and on your website. identify weak spots Ready? Let’s dive in. Why Social SEO Matters to have and likely always will be. They’re the place where new prospects come to check out your services, subscribe to your newsletter, and take other actions that ultimately lead them towards becoming a customer. Websites are hugely important for a business You also have control over your website in the sense that it’s an asset for your business that you own - unlike social media pages that can be shut down without warning when the platform decides you’ve done something it doesn’t like. However, this doesn’t mean that social media and Social SEO isn’t a hugely important part of your business, and in fact, how you rank on the search engines. It really comes down to making the two work together as they’re meant to. Having a website should always be a priority for your business, but if you think about your own behaviors when looking for stuff online, you don’t always go straight to Google. You might look a brand up on Instagram or Facebook to see what they sell, or even just to see what their engagement levels are like. Often when you type a name into Google, the first results are for their social media accounts, so as you can see, Social SEO plays a huge and important role in SEO overall. How To Create Your Social SEO Strategy As mentioned above, since social media and SEO are so intertwined, it can sometimes be difficult to see where one ends and the other begins in terms of developing a Social SEO strategy for your business. So, if you’re wondering where to start, then here are some tips to help you when deciding which things to include in your strategy and what to focus on: Start with the end in mind: Just like when building a new strategy for anything, you should always be clear on what you want to achieve and why this is important to you. Knowing this from the start will help you decide which tactics you need to be focused on and help you eliminate anything that doesn’t move you forward. Choose which metrics to measure: When you want to know where your sales or even your subscribers are coming from, it’s a lot easier to decide which metrics you’ll rely on for this information. With search rankings, it’s a little trickier. If you’ve spent any amount of time trying to figure out which social media metrics are affecting your , then you know that the jury is well and truly out on the issue of whether social media directly impacts SEO rankings or not. SEO rankings The issue has been discussed by top marketers and SEO experts like for over 10 years now, and although Google themselves remain adamant that the answer is no, looking specifically at click-through rates (CTR) and shares have told a different story. Of course, your ability to get good results with these will always depend on how valuable and relevant your content is to the target audience. Neil Patel many first-hand studies (Image: ) Databox According to a recent Databox survey, as much as 66% of respondents believed that there was in fact a correlation between the number of social shares a page receives and its overall search ranking. Optimize your social media profiles: When planning your content and thinking about SEO, you spend time and making sure you’ve chosen the right keywords, so the same thing applies to social media. optimizing your content For example, if you’re using Pinterest for your business, although it’s technically not a social media platform in the same sense as Facebook or Twitter, it’s used and treated as one, and is one of the best platforms for creating high value links back to your site and . driving traffic (Image: ) Hubspot When using relevant keywords in the description of each Pin and the board, you’ll boost your authority on Pinterest as you gain more followers, which in turn will help you rank higher on Google when people come searching these particular keywords or phrases - just like would happen on your website or blog. This approach can also be used to great effect on more traditional social media platforms like Twitter, Facebook and Instagram through the use of hashtags. As we can see from the example above from Caffe Nero, hashtags can be used to great effect to engage the right audience as they browse. Choose your content: A key component of your social SEO strategy is going to be the content you create. In terms of the actual format, this is something that you’ve likely been doing for a while, so there’s no need to change up the format unless it’s something you want to do - for example, if you’ve only been doing written posts until now, but would like to add video into the mix. That’s totally fine as long as you enjoy it and it fits in with your overall digital marketing strategy. can be especially effective when it comes to social SEO, for many reasons. Firstly, they can be great for leveraging greater levels of engagement, due to making posts on social networks more eye catching and being more favourable in the eyes of users, as the chart below shows: Multimedia content (Image: ) Martech Zone Secondly, videos can help companies to appear more prominently in SERPs. Because video content is rarer than text, there can often be fewer competitors ranking for the same search terms. However, the main things you need to take into consideration when it comes to your content is, how relevant it is to your audience, how valuable it is, and how likely it is to be shared and stay relevant over time so that you can rank higher on as well as the social . both traditional SERPs SERPs Measuring success: As we mentioned above, there’s a lot of conflicting information when it comes to whether social media plays a direct role your SEO rankings, but overall, it’s been found that when you optimize your content correctly and using the right keywords, as well as how often your content is shared, then it does make a big difference in results. Of course, you can’t just rely on this being the case, so you need to be able to see the numbers for yourself, and the best way of doing this is to use analytics platforms like or that can show you exactly which platforms your best traffic is coming from, and then once you’re able to look at the results of everything you post on that site, for example, Facebook, then you can see which posts are performing the best and contributing to your high traffic volumes and search ranking results. Google Analytics Finteza The Relationship Between Social and Traditional SEO: When many people hear the term Social SEO, they tend to think of it as a complete separate entity from traditional SEO, but this isn’t the case at all - the two have been working in tandem for years now and it’s important to view them this way. You can certainly have one without the other, but let’s be honest, this is only going to work if you either have no website and only use social media or the other way around, and that’s not a likely scenario for most marketers today. If you have individual teams who work on , then it’s hugely important that you start bringing them together to collaborate, as one aspect directly influences the other and what’s needed to make social SEO work is full integration with traditional SEO so that there’s consistency across the board. When you do this is when you’ll really start to notice results in terms of how the two work together and on your . social media and SEO search ranking The Future of Social SEO Neither social media or SEO are new, in fact, in terms of marketing, they’re both relatively old, but at the same time, social media is still in its infancy and SEO is growing in ways that we don’t really see yet, so the future of these two is exciting, but it’s not overly clear how it’s going to look. One thing is for sure, neither is going anywhere anytime soon, and this is important for you, because even if you’re a bit late to the party, now is the perfect time to jump in and start adapting your business for Social SEO.

How Businesses Are Adapting to Social SERPs Alongside Traditional SERPs

The Pokémon Company unveiled two new games as part of its Pokémon day celebrations. The first game revealed, , are remakes of the original Pokémon Diamond and Pearl Games. They are set to release worldwide in late 2021. The second game is one everyone is hyped about: Pokémon Legends: Arceus. Pokémon Brilliant Diamond and Shining Pearl Pokémon Legends: Arceus, An Open-World Pokémon Adventure The Pokémon Company has revealed Pokémon Legends: Arceus, a single-player set to release worldwide in early 2022. open-world Pokémon RPG This new Pokémon game is a different direction for the franchise, taking classic Pokémon gameplay and open-world RPG mechanics to create a brand new series of games. Pokémon Legends: Arceus is set in ancient Sinnoh, the region where Pokémon Brilliant Diamond and Shining Pearl's events occur. Image Credit Nintendo The game has a Legend of Zelda: Breath of the Wild inspired open world where you can catch and battle Pokémon seamlessly. It is your mission to complete Sinnoh's first Pokédex by catching and observing Pokémon in the wild, aided by your starter Pokemon. While we don’t know a whole lot about the game yet, we do know that the Pokémon God, Arceus, has a prominent role in the story and ties into your character's journey. The Pokémon Diamond and Pearl Remakes The Brilliant Diamond and Shining Pearl games are developed by Ilka inc., the developers behind Pokémon Home. Yuichi Ueda is directing the games alongside Game Freak director Junichi Masuda. The games are a faithful 1-1 remake of the original games. Brilliant Diamond and Shining Pearl have an updated graphical chibi style that gives the games a fresh new look. The games also take inspiration from Pokémon Let's Go with battle sequences graphically similar to the Let's Go games. Image Credit Nintendo Interestingly, Diamond and Pearl Remakes have an updated regional Pokédex that include Pokémon Platinum’s updated roster. Thus, we can expect some Pokémon Platinum features to make their way over to these new Pokémon games. Finally, the new Pokémon games have four-player multiplayer options, meaning you and your friends can battle online just like in the original games. Final Thoughts Interestingly, the release of Pokémon Legends: Arceus in 2022 could indicate that a with updated graphics and power could be coming soon. new Nintendo Switch It would make sense for Nintendo to release a new console before or around the release of this game to show off its new console. In the next few months, The Pokémon Company will release further information about these new Pokémon games. Also, check out: 5 Best PokémonGames of All Time Ranked 7 Nioh 2 Character Creation Codes on PC What the Acquisition of Bethesda Means for Xbox

Pokémon Legends: Arceus Revealed Alongside Diamond and Pearl Remakes

6 Of The Best Google Review Management Software Tools In 2025, Tried & Tested

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The beginning of March, 2025, was marked by a significant event in the tech world - Mobile World Congress (MWC) in Barcelona. The event gathered industry leaders like Microsoft, Google, Orange, and Vodafone to showcase their latest innovations. Notably, FC Barcelona, alongside the Barça Innovation Hub educational platform, participated by presenting groundbreaking projects from the club’s managers and partners at the Sports Tomorrow Congress stand Mobile World Congress Mobile World Congress The Products and Concepts That Stole the Show MWC showcased a range of innovative devices that could one day reach consumers. Several eye-catching developments were displayed at company booths, drawing significant visitor interest. Samsung's display division unveiled several prototypes, including an asymmetrical Z Flip phone that folds in two places, leaving part of the screen visible. A standout was a Nintendo Switch-style portable console with a hinge for folding. Another highlight was Project Moohan—Samsung's first augmented reality (XR) headset built on Android. Developed in collaboration with Google and Qualcomm, it leverages multimodal AI to enable more natural, conversation-like interactions. Lenovo was not left behind: the company unveiled the ThinkBook Flip concept—a flexible OLED-screen device similar to the ThinkBook Plus Gen 6. Unlike its predecessor, however, the ThinkBook Flip’s screen remains static and folds backward. The device is set to launch in June 2025. Xiaomi, meanwhile, announced the global release of its 15 Ultra smartphone, bringing it to the UK and Europe in addition to China. The device features a 4.3x periscope lens and a 200-megapixel sensor with enhanced low-light capabilities—an unexpected but welcome surprise for many attendees. Xiaomi also introduced a modular optical system concept with a magnetic lens mount, offering a standalone camera with a sensor larger than most smartphones. Cultural Changes in Fan Communities Driven by Crypto and AI As part of the Mobile World Congress (MWC), Barça Innovation Hub also hosted the two-day Sports Tomorrow Congress event, where doctors, physiotherapists, analysts, and other experts shared their experiences and discussed the latest developments in sports, research, and development. In particular, Albert ‘Chapi’ Ferrer, former FC Barcelona player and coach of the Barça Legends team, spoke about the development of football over the past decades and new directions in the industry, noting that it has become an integral part of the entertainment industry. At the same time, FC Barcelona women's goalkeeper Cata Coll spoke about how modern devices such as WIMU, heart monitor belts and biometric rings help athletes monitor their body condition and regulate their workload. The speech by FC Barcelona President Joan Laporta, who reminded the audience of the importance of the club's roots and values, which are at the heart of its identity, was not left unnoticed. According to Laporta, they help Barça to remain true to itself despite the challenges of the modern world. The club's president also mentioned BIHUB's commitment to the start-up industry and called it a winning combination that allows it to be at the forefront of innovation without losing its essence. Joan Laporta Joan Laporta ‘Now is the right time to reimagine the future. The club must redefine itself to meet the expectations of global markets and fan communities while staying true to who we are.’ said Joan Laporta. ‘Now is the right time to reimagine the future. The club must redefine itself to meet the expectations of global markets and fan communities while staying true to who we are.’ The growth and transformation of the sports industry require organizations to adopt new approaches to attract investors and engage fans. As a result, fans have moved from the usual sports experience of watching matches to new formats of interaction that embrace the latest technologies. In particular, the development of crypto and AI has opened up new horizons for sports organizations, encouraging them to create interactive experiences for fans and attract new investments. The cultural changes that the fan community has undergone under the influence of cryptocurrencies and artificial intelligence were discussed at Sport Tomorrow Congress by Alex Starikov, Web3 Solutions Lead at WhiteBIT. Sport Tomorrow Congress Sport Tomorrow Congress Alex Starikov Alex Starikov ‘By 2026, 70% of top-tier European football clubs are expected to adopt blockchain and AI fan engagement tools’, said Alex Starikov, referring to the Deloitte report ‘2024 Sports Industry Outlook’. ‘By 2026, 70% of top-tier European football clubs are expected to adopt blockchain and AI fan engagement tools’, report report It is worth noting that this figure looks quite realistic, given the number of current partnerships between sports organizations and crypto companies. For example, according to CoinGecko's 2024 report, there were more than 40 active partnerships at the time, most of which were football clubs. This fact indicates that such collaborations are not only gaining momentum and expanding the capabilities of both industries but also changing the way fans interact with them. according according In particular, Alex Starikov highlighted several trends in football fan communities: Social networks (TikTok, Telegram, X, Discord) are becoming the main ‘hubs’ for the community
VR and AR open up new opportunities for fans by creating a unique experience
NFTs and crypto assets are gaining popularity in fan communities thanks to tokenization and digital goods. Social networks (TikTok, Telegram, X, Discord) are becoming the main ‘hubs’ for the community VR and AR open up new opportunities for fans by creating a unique experience NFTs and crypto assets are gaining popularity in fan communities thanks to tokenization and digital goods. Separately, he noted the role of artificial intelligence. For example, according to Starikov, AI agents and chatbots have become powerful tools to improve fan engagement, while AI-based analytics allow for more efficient match prediction and deeper analysis. In particular, the speaker highlighted the potential of AI agents - autonomous programs that can analyze data, interact with fans, and make decisions. They are significantly superior to chatbots as they provide a more advanced and personalized experience. It is also important that they can integrate with the blockchain, which allows them to perform tasks such as analyzing match data, interacting with dApps, making transactions, and even launching tokens. This creates new opportunities to engage fans by providing them with an interactive experience. An important point of the presentation was the discussion of the integration of blockchain into football clubs, where they can become ‘guardians’ of digital infrastructure. According to Starikov, clubs can take part in the so-called digital revolution, which ensures the security of the blockchain. By integrating blockchain into their operations, they can also generate revenue from each transaction and distribute a portion of it in the form of digital rewards for fans. The event concluded with a landmark session by Barça goalkeeper Marc-André ter Stegen on technology and sport. The German goalkeeper shared how the process of analyzing sports results has changed and what new technologies are available to footballers today. He spoke about tools such as VAR and systems that allow goalkeepers to review their own performance. Stegen emphasized that the role of data is very important for implementing improvements, as it helps to move one step forward. The goalkeeper also emphasized the importance of video recordings, not only of the matches themselves but also of the recovery process after an injury. Marc-André ter Stegen Marc-André ter Stegen As a final note, Marc-André ter Stegen admitted that he often uses artificial intelligence tools, including Perplexity, and expressed his interest in entrepreneurship, which led to his investment in cybersecurity projects. To sum up, The MWC has once again proved that technology is changing not only gadgets but also the way we interact with sports, business, and even communities. There are even more innovations ahead, and who knows - maybe next year we will see even more futuristic solutions. Lead image source: Samsung Newsroom Lead image source: Samsung Newsroom Samsung Newsroom

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